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Companies' profiles

Petra Brackenier

ID'Flor

ID’Flor is part of the Floré group, a horticultural family business. With a consolidated turnover of 120 million euros and 550 employees, the Floré group is market leader in Belgium and one of the leading European horticultural companies. Within the group, ID’Flor specialises in azalea, rhododendron, clivia and fargesia.

Luc Block

Jules Block nv

Rhododendron, Hydrangea and Azalea indica are the three specialities of horticultural company Jules Block. Its own production is intelligently supplemented with products from fellow producers in the region. ‘In this way we can increase our trade without having to expand our production, so that we can concentrate on our core tasks and follow everything very closely’, manager Luc Block explains.

Leon Peters

Heyeveld

Heyeveld cultivates a wide range of hardy garden plants on a 95-ha site, both in containers and in the open field. Particular attention is paid to the correct deployment of techniques to produce high-quality plants with respect for the environment. These efforts are appreciated far beyond Belgium’s borders, as evidenced by the company’s strikingly international customer portfolio.

John De Wilde

John De Wilde bvba

Efficient infrastructure, focus on quality and a competent export team. Those are the strengths that John De Wilde convinces its customers with in over 25 countries. Thanks to in-depth specialisation, the company can commit to the automation of its azalea production. In combination with the efforts with regard to green energy, this means that John De Wilde is well prepared for the future.

Thierry Van Paemel

Het Wilgenbroek

A shared passion for Helleborus plants unites the Van Paemels, both emotionally and literally, now that a second generation has enthusiastically joined the family business and secured its future. Its director Thierry, who is a pioneer of Helleborus production, always ensures that he is a step ahead of the market by keeping a close eye on consumer preferences. ‘We have created a florist’s product from a simple perennial plant’, Thierry proudly explains.

Gert & Leen Gernée

Gernée Ornamental Grass Nursery

Gernée Ornamental Grass Nursery specialises in growing more than 400 species of grass and 250 species of perennials and ground-cover plants, all available in large quantities in pot size 9 – producing a total of six million plants per year. What’s more, because it selects disease-resistant species and allows the plants to grow naturally, its customers can be confident that they are purchasing strong, healthy plants.

René Denis

Denis-Plants

With its 40 years’ experience, the Denis-Plants young-plant company is a global player both in house plants and outdoor plants. By continuing to invest in high-quality staff and new technology, in combination with the constant search for the best quality and new varieties, Denis-Plants has grown into one of the most inspirational young plant companies in Western Europe.