The Flemish floriculture trade fair Florall can look back on a successful and festive edition with many attendees. To mark 30 years of Belgian trade fair, the Florall board made special efforts to pamper both visitors and exhibitors. Chairman Dries Verstraete emphasized the significant changes in the fair’s approach over the past three decades. “In the past, the fair was primarily a platform to show the product range for the coming season and to secure orders. Today, the focus is on personal connections, something that databases and online communication simply cannot replicate."

Starting in October 2022, two experienced Flemish floriculture companies will join the existing innovation network AZANOVA. AZANOVA began in 2008 as a cooperative of some 20 progressive azalea producers, who together with ILVO as partner for breeding, made smart investments in market- and consumer-oriented, qualitative innovations. The specialized companies FlorAmor and Hortibreed, active in breeding and in international marketing, are now joining this network.